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About Us

Our first wave began in 1972 in Southern California when Jim Jenks brought the surf lifestyle to the graphic tee. This ignited a passion for more casual-yet-unique styles, and a global brand was born. Comfortable, colorful, sunshine-ready clothes and accessories dominated the surf scene in the 70’s and 80’s. Fusing fashion, sports, music and art with beach culture, our corduroy and board shorts were (and still are) a cult favorite and every surfer had a pair. The evolution continued and we became a brand for all.

Many waves later, Ocean Pacific makes all-season, all-weather, all-terrain clothes.  Offering signature prints and patterns curated from our vintage archive, our laid-back pieces reflect our authentic heritage and your bold, personal style. We are an optimistic echo of the sand and streets of Southern California’s surf and skate culture and remain relentlessly dedicated to the new generation, searching for inspiration through life on their boards.